Dutch-based startup Connecterra and Lely have agreed to form a “robust co-development and commercial partnership”.
The strategic partnership follows a pilot with Lely’s Digital Farming Group. The pilot program was designed to test an integration between Lely Horizon and Connecterra’s artificial intelligence platform, Ida.
The successful effort has resulted in commitments to several strategic initiatives. As a first step in the agreement, Lely will now license Ida Enterprise for use in their farm management system Lely Horizon.
In addition to the internal rollout, Lely and Connecterra will begin a multi-year, co-development initiative. Teams from both companies will expand from the pilot learnings, with a shared goal of further enhancing the farmer and advisor experience.
Successful co-development efforts could lead to a joint launch of new features, as well as opportunities for more Lely customers to give permission to incorporate their data and access Ida’s platform.